NewTeeVee: Fox Gleeful About Fall TV Digital Strategy

Written by Mike Grishaver Friday, 18 September 2009 00:00

NewTeeVee recaps the success of Fox’s fall digital strategy, including the Biggest Gleek game powered by Thingfo:

With only three episodes to its name, Glee gets a contest powered by Thingfo to determine the show’s biggest fan across multiple social networks, a karaoke competition on MySpace, Twitter accounts for its characters, and a "tweet-peat" Twitter conversation between cast and fans overlaid on a rerun of the premiere episode.

Meanwhile, The Glee cast rallies fans with 1 week left for a fan to claim the title of Biggest Gleek:

Our team here at Thingfo has had a blast launching our BrushFire social media game system with all the Gleeks at Fox.com.  It is truly amazing to see all that fan enthusiasm channeled across Twitter, Facebook and MySpace via the Biggest Gleek game.  Ok, you watched the video.  Only 1 week left to get your Gleek on, so get Gleeky. Want to channel and measure fan enthusiasm like the #1 TV network and their biggest new hit? Contact us, and we’ll start a BrushFire for your brand.

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