'Chuck' This Out: NBC Harnessing Nerd Power
"Chuck" already has a huge online fanbase. Now, NBC is hoping to harness the power of the nerd masses to help hype the show's return.
The network tonight is launching "Mission: Chuck Me Out." a social media-based game in which Chuckaholics can win prizes and other rewards by spreading the gospel according to Bartowski.
Using the already existing Chuckmeout.com site, fans can sign up their Twitter, Facebook and MySpace campaign for the game. Then, every time they preach "Chuck" or get friends to watch a clip of the show or otherwise pimp the series, they'll earn points.
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